Built for the Wild: Why We Created Lifted Grounds Coffee Co.™

Built for the Wild: Why We Created Lifted Grounds Coffee Co.™

Posted on April 01 2025, By: Michael Merculieff

Built for the Wild: Why We Created Lifted Grounds Coffee Co.™

Some people build businesses for the money.
We built Lifted Grounds Coffee Co.™ for the mud, the mornings, and the miles between.

After 20 years working towers and trenches across the U.S., I learned two things real quick:

  • Coffee is everything.

  • Most coffee out there isn’t built for the life we live.

Lifted Grounds Coffee Co.™ was born out of a simple truth — the off-road, outdoor community deserves better fuel. Not gas station sludge. Not some soulless corporate roast.
Real coffee.
For real adventurers.

We didn’t set out to make just another coffee brand. We built this for the ones who rip through trails at sunrise, wrench their own rigs in the dirt, and live for the story after the storm.

  • Specialty-grade beans? Absolutely.

  • Roasted to order? Always.

  • Ethically sourced and adventure-approved? No compromise.

Every bag we roast is a reminder:
You don’t have to sacrifice quality just because you live life a little wilder.
You deserve coffee that’s as bold, gritty, and fearless as you are.

Lifted Grounds Coffee Co.™ isn’t for everybody — and that’s the point.
We’re for the early risers, the late-night builders, the mud-chasers, and the mountain climbers.

We’re built for the wild.
Just like you.

Stay lifted. Stay wild. Stay fueled.™

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